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Humble Business

Humble business. Period.

At Pura Vida! eh?, we recognize the many different roles we play: business owners, faithful partners, avid travellers, and friendly Costa Rican contacts. We strive to enjoy our work every day, to make a positive difference in the business relationships we build with travellers and our tour operator associates, and to truly do whatever we can to help others. We believe in the “pura vida”-ness that is Costa Rica, and we live by its driving force: humility.


Big business. Small business. Honest business. Humble business.

You may have noticed that we offer a wide variety of day tours in our online discount database. Apart from aiming to offer our travellers a diverse range of options that best represent their unique wants and needs, we also aim to support a particular selection of businesses within the travel and tourism industry in Costa Rica. We work with big companies who have proven themselves worthy of their success year after year, offering numerous awards and countless client testimonials to evidence their achievements. We believe our association with these companies helps show our clients that we have their best interests at heart since we promote only the best of the best. This being said, we are also in constant search of hidden talent and we love giving credit where it is due. Quite often, good things come in small packages! Therefore, we are proud to support smaller companies who have also proven themselves to be just as trustful and valuable as many other large corporations.

It is this joint effort–searching for and sifting through large and small companies–that allows us to offer honest business. We have come across enough companies to know how, when, and where particular companies are acting ethically (and in unfortunate cases, unethically) which only fuels us to work harder to display to travellers where good, wholesome, and honest business does exist! This leads us to our company’s purpose: humble business. You may have also noticed that we choose to recommend some tourism companies over others. While our decision to work with a company is based primarily on the quality of the product and/or the service being offered to travellers, our overall impression of the company plays a large part in the associations we choose to form. We take into consideration a number of interpersonal factors, such as the company’s friendliness of service, their willingness to be of assistance to others, the tone of their communication, and the promptness of their correspondence, when determining our level of comfort in working with them. Of course, if we cannot establish a comfortable and inviting business environment when corresponding with other companies, it would be unrealistic and foolish of us to expect travellers to be able to do so. And, there is nothing we want more for travellers than for them to feel at home throughout the entirety of their trip planning process.

As a result, there are many companies that we have consciously decided not to work with just as there are many companies that we are more than happy to recommend. Although in instances where the product or service offered by a company is poor, our decision to not work with a business entity clearly speaks for itself. However, in other cases where we opt not to recommend a particular tour operator and/or transportation service provider despite their popularity among travellers and/or their reputation online, our reason for doing so is that we do not feel as if the company and/or its owners are deserving of our support (as well as the business of travellers). Although this may sound harsh (or perhaps a bit arrogant), we not only take the experiences of travellers very seriously, but we also value the basic concept of doing good for good people just as highly. Unfortunately, success is not always a product of honest work, as it is no secret that some of the world’s most popular companies have made it to the top by stepping on their counterparts during the climb up. At Pura Vida! eh?, from the pool of countless popular tour operators to choose from, we prefer to support those companies who practice the art of good business. To us, this can be defined as being appreciative of all that the company has, including its clients, employees, and faithful associations. In other words, humble business.

From the bottom of our hearts, thank you for not only choosing Pura Vida! eh? and making us a part of your vacation experience, but also for supporting our decision to promote and reward humility.



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