All About Pura Vida! eh?


Pura Vida! eh? is an advertising corporation serving travellers across the globe visiting beautiful Costa Rica. Through our business (and our Reach Out Costa Rica Travel Philanthropy Project) we support Costa Rican nationals, businesses, and the country’s natural resources. We also manage the Costa Rica Travel Blog, the Costa Rica Blog Network, Costa Rica Promotions, and our newest project–the best Costa Rica travel guide we could imagine–DIY Costa Rica.


Pura Vida! eh? operates a free online travel and tourism voucher system. From Pura Vida! eh? travellers obtain vouchers for popular Costa Rica day tours (no payments required) which are given to tour operators in Costa Rica in return for discounts or cash back savings. Perhaps the easiest way to understand our business is to imagine our vouchers as coupons. The more coupons you collect, the more money you save. Pura Vida! eh? simply advertises the best day tours that Costa Rica has to offer and provides travellers with a means of participating in the activities for less. Unlike travel and tourism organizations such as travel agencies, we neither “sell” vacation items to travellers nor accept any money or credit card information from them. Instead, travellers pay tour operators directly for their reservations; they have nothing to lose by obtaining our online vouchers, they pay nothing to Pura Vida! eh? for the day tours they want for their trip, and they save a ton throughout the process!


No catch! Our business is the result of our affiliations with hundreds of tour operators throughout Costa Rica. Our investment in the companies and the day tours they provide benefit travellers in that they are now able to gain access to cheaper tours via Pura Vida! eh?. All we ask is that you choose to reserve your Costa Rica day tours through us (again, our service is 100% free) and as a result of our corporate associations you pay only the cheapest rates as advertised on our website. Gaining access to discounts and cash back savings is that easy! No payments, no credit card information, no risk, no hassle. Just great rewards!


Great! We would love to share this information with you and go on and on about how well we know beautiful Costa Rica and how pleased travellers are with our help. Feel free to browse our “Team” page to learn more about us or read what others have to say about us on our “Testimonials” page. We pride ourselves on offering excellent customer service and we are fortunate to have travellers refer to our service as superior time and time again! For more information about our operation, you may also find value in reading the following pages:

How Pura Vida! eh? Is Different

THE TRUTH ABOUT TOURISM OPERATIONS IN COSTA RICA (IN A NUTSHELL) Tour operating companies in Costa Rica survive by selling their tours to travellers. Often, these companies will allow third parties to sell their tours in order to reach a larger number of tourists. As an incentive for selling their services, many companies allow third … Continue reading How Pura Vida! eh? Is Different

Company Philosophy

RELATIONSHIPS FIRST. BUSINESS LATER. “You have been wonderful! In fact, I was talking to my husband, [name omitted], about one of the many wonderful things you have helped us with and I referred to you as “my friend” by accident! I had to correct myself and say you were a tourism professional (but that I … Continue reading Company Philosophy

How Pura Vida! eh? Works

“The whole voucher system that they have worked out perfect. Every booking acknowledged the vouchers and the tours and transportation all showed up right on schedule. Everything was flawless. I have to admit I was skeptical when I first heard about this company because it sounded too good to be true, but rest assured they … Continue reading How Pura Vida! eh? Works

Compare Us!

STILL NOT SURE WHY MAKING TOUR RESERVATIONS THROUGH PURA VIDA! EH? INCORPORATED IS A BETTER CHOICE THAN RESERVING TOURS ELSEWHERE? See for yourself what we have to offer. We argue that we offer advantages to booking day tours direct through tour operators or through other third parties such as hotels and travel agencies. Here’s why… MONEY The … Continue reading Compare Us!

Honesty Assurance

YOU CAN RELY ON US. From our experiences both as corporate contributors to the Costa Rican tourism industry as well as tour, transportation service, and hotel consumers as travellers, we have learned a lot about travel in Costa Rica. Unfortunately, as we research tourism companies and the industry overall, what we routinely find is that … Continue reading Honesty Assurance

Humble Business

HUMBLE BUSINESS. PERIOD. At Pura Vida! eh?, we recognize the many different roles we play: business owners, faithful partners, avid travellers, and friendly Costa Rican contacts. We strive to enjoy our work every day, to make a positive difference in the business relationships we build with travellers and our tour operator associates, and to truly do … Continue reading Humble Business

Our Team

“I am a seasoned traveler, independently planning the majority of our trips, but this trip would not have been as perfect as it was without the gracious, professional help of Pura Vida! eh? and Nikki and Ricky.” – M.G., Cottage Grove, Minnesota, USA “Pura Vida! eh? Nikki and Ricky are fantastic! I can’t say enough … Continue reading Our Team

Our Policies

TERMS & CONDITIONS Travel information – The Pura Vida! eh? Incorporated website displays information about travel locations, products, and services. This information is supplied to Pura Vida! eh? Incorporated by third party providers, such as tour operators. Pura Vida! eh? Incorporated has taken reasonable care to ensure all information is correct and up to date; … Continue reading Our Policies

Frequently Asked Questions

FREQUENTLY ASKED QUESTIONS Below are answers to some of the most popular questions we receive from travellers about our company. For your convenience, we have organized the frequently asked questions and our responses to each into four categories: “Our Discounts & Operation”, “Reservations & Cancellations”, “Payments & Credit Card Information”, and “Our Confirmation Vouchers”. Feel … Continue reading Frequently Asked Questions

Why Costa Rica?

WHY COSTA RICA? WHY NOT COSTA RICA? Where do we begin? Costa Rica is one of the most beautiful places on earth. Located in Central America (between Nicaragua and Panama), Costa Rica is the perfect place to escape to no matter what it is they seek. Although we could go on and on about the … Continue reading Why Costa Rica?